I’m not your average strength coach. I’m a product of discipline, deep life experience, and a bit of beautiful chaos.

I picked up my first York dumbbells at 12 and never stopped lifting — not just weights, but people. Over the past 20+ years, I’ve coached CEOs, professional footballers, semi-professional athletes, endurance enthusiasts, overworked parents, and anyone else ready to take control of their body and mind. I meet people where they are — no fluff, no gimmicks, just results and real talk.

My journey started with martial arts and evolved through bodybuilding, then CrossFit, and eventually led me back to non-conventional strength practices inspired by ancient Indo-Iranian and Japanese systems. Now it’s a blend of science both modern and some ancient and a hint of art. It’s not just about building muscle — it’s about building resilience. Mind over muscle. Strength with purpose.

Whether we train in your home, in a private studio in Leeds, or work remotely online, I keep things focused and tailored. You won’t find branded cars or Insta-perfect nonsense. Just honest coaching that works.

For over a decade, I ran RAWFIT — a fitness equipment brand that built a strong reputation before it folded in 2019. It was a tough end, but part of my journey. Now, I’m developing a men’s retreat for those over 40 — a space to reconnect with strength, brotherhood, and self. It’s early days, but it carries everything I’ve learned along the way.

I’m a father. A thinker. A man who’s walked through personal loss and still shows up with strength and compassion. I’ve carried heavy things — in and out of the gym — and I’m still standing. Still lifting. Still helping others rise.

Built by life. Powered by purpose. Always lifting